Are you ready for Google’s mobile algorithm change?

April 18, 2015

Are you ready for Google’s mobile algorithm change?

With mobile Internet usage exceeding PC usage Google is taking steps to improve users mobile experience online. On April 21st Google will be rolling out a major change to their algorithm. The use of ‘Mobile-friendliness’ as a ranking signal will be increased impacting search results in all languages worldwide.

The importance of a mobile friendly website isn’t a new topic, with more and more users browsing, shopping and communicating online via their using smart devices it is important your site is optimised.

Google’s imminent update only increases the importance of a mobile optimised website. The update will lower the ranking of non-optimised sites and raise those that are mobile enabled.

To check if your website is ready for the imminent algorithm changes you can run a ‘Mobile-Friendly Test’ using a free Google tool. If your site doesn’t meet the mobile criteria you can also download a Google guide on what to change.