Part one in a series of blogs from MTR Digital aiming help your business get started with social media. Culminating in a free ‘Getting started with social media’ business pack aiming to help you plan and implement a bespoke social media marketing strategy to work in conjunction with current marketing activity.
In part one MTR Digital asks the question ‘Why Social Media?’ and shares some interesting social networking statistics that will help sell the idea of social media engagement to your colleagues and superiors.
Why Social Media?
Social networking websites are the first point of call for millions of internet users, mainstream and industry specific networking sites allow companies the opportunity to engage with a vast number of potential customers/clients.
All companies whether they like it or not are at some point going to be discussed via social networks. Imagine the following scenarios in relation to a recruitment agency, ‘Executive Recruitment’:
|Scenario A||Candidate A has just secured a new position with the help of Executive Recruitment. After successfully landing the role the candidate Tweets to their 90 followers “Starting new job on the 5th can’t wait, thanks to Executive Recruitment for all their help!”. Candidate A has just posted a recommendation of Executive Recruitment to their 90 followers, consequently increasing brand awareness along with potentially promoting registrations etc.|
|Scenario B||Candidate B is disappointed having being registered with Executive Recruitment for several months and not being contacted in regard to any relevant positions. Tagging Executive Recruitment and updating their status on Facebook to “Registered with Executive Recruitment months ago, haven’t heard a thing yet!” Executive Recruitment can respond to Candidate B directing them to relevant resources and content, engaging in a conversation or arranging a meeting if the person or applicable positions warrants it.|
Positive or negative, actively engaging in social media allows a business to manage and respond to what is being said. Having a presence on key social networking sites offers an element of control.
Interesting social network statistics:
|67% of companies using social media for a year or more find it improves their search engine rankings.|
|90% of marketers indicate that social media is important for their business.|
|58% of marketers are using social media for 6 hours or more each week, more than 34% surveyed invest 11 hours or more.|
|Social Media Marketing Industry Report 2011 April 2011|
|80% of companies use social media for recruitment; % of these using LinkedIn 95%.|
|Jobvite Social Recruitment Survey October 2011|
|As recorded in September 2012, Facebook has approaching 836 million users globally. Facebook is the UKs most popular social network. Facebook has developed into a first point of call for millions of internet users.|
|Internet World Stats September 2012|
|86% of active and passive job seekers have a social profile.
28% of ‘super socials’ (150+ connections) found their last job through a social network.
|The Social Job Seeker Infographic January 2012|
|Twitter has 100 million active users, Service says it averages 230m tweets a day.|
|Twitter stats from the Guardian September 2011|
|LinkedIn has over 9 million UK based members, 175 million internationally.|
|LinkedIn press August 2012|
In next weeks instalment MTR Digital looks into the benefits of a well planned and implemented social media strategy.