East Coast Trains respond to Gmail ‘promotions’ tab update

January 7, 2014

East Coast Trains respond to Gmail ‘promotions’ tab update

Did you receive East Coast Train’s response to the Gmail promotions tab update? Adopting a proactive approach East Coast Train’s distributed an email to Gmail users informing recipients how to update their email settings in order to transfer  East Coast Train content from the promotions tab into the primary inbox.

Accompanied by a blog update and social media output this approach will help prevent the decline in open and response rates that the Gmail promotions tab update has had on email content.

Have you seen any similar emails dropping into your inbox?

How have the (relatively) recent updates changed your approach?

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For more info on the recent changes check out my blog titled – Email marketing and the Gmail promotions tab npr ask me another ip info .